2026

Portfolio

Mahmoud El Haj Ali

Brand identity, social design and photography out of Ras Beirut. I build the whole visual system — logo, packaging, feed, and the pictures that carry it.

Years designing

40+

Brands shipped

Studio founded

Designer · Photographer

Meet the Designer

From student to
agency founder

2021

The Plot Twist

Started my graphic design journey.

2022

Fell in love with the camera

Discovered photography and learned to see in frames.

2023

The Client Chapter

Created content, gained clients, learned fast.

2024

The Upgrade Era

Upgraded my setup and grew through results, not ads.

2025

The Company

Founded my agency and built a creative team: design, UI/UX, photo & video editing, content, AI and digital marketing.

Now

Still Upgrading

More gear. More ideas. More stories to design.

Logofolio

Marks built to survive a signboard, a coffee cup and a 40px favicon.

Branding Projects

Retail identity

Picky Supermarket

A friendly blue mark with a shopping-wave inside the O — stretched across signage, aprons, bags, baskets and private-label packaging.

LogoPackagingSignage

Food & hospitality

Ocean Food

Seafood done right: a wave system in three blues, a full menu suite, cups, signage and a pattern that runs the length of the restaurant.

IdentityMenuPattern

Heritage industrial

Fathalla Steel & Coats

An anvil crest, est. 1940. Charcoal, ivory, steel grey and aged brass — stationery, helmets, stamps and a badge that works in one colour.

CrestStationeryGuidelines

Photography & Content

“ Great content isn't just seen, it's remembered.

Contact Me

[email protected] (961) 81 946 919 thecompany.lb Mahmoud El Haj Ali

Ras Beirut, Lebanon

“ If it's worth building, it's worth making unforgettable.

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